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Events Incubation Conference 2016

The second conference was held at the Century City Conference Centre on 17 November 2016. The conference focus was on the ‘The Future of Events', and included 150 event sector stakeholders.

 

Opening and Welcome Adress


 

The second annual Events Incubation Conference took place at the Century City Conference Centre on 17 November 2016. The theme of the conference was “The Future of Events”.

The conference was opened by Mr Paul Kay who was also the MC for the day and a Welcoming address was delivered by MEC for Cultural Affairs and Sport Western Cape, Ms Anroux Marias.  

Time Stamps:

 

The Cape Of Great Events: Past, Present and Beyond 


 

Dr Laurine Platzky talks about the history of Events in the Western Cape and how Government became a partner in growing the sector. She also highlight the roll of the Integrated Events Strategy of Cape Town and the Western Cape in building on the successes of the 2010 FIFA World Cup. Mr Tim Harris goes into the future of Event Support in the Western Cape and highlights how the Event Economy is and will continue to be a key driver to the Western Cape. He goes on to illustrate the measures taken to boost Events in the Western Cape.

Time Stamps:

  • The Past to the Present - Dr Laurine Platzky: DDG Western Cape Government   
  • The Present to Beyond - Mr Tim Harris: CEO WESGRO

 

Event Models and Level of Maturity: Expansion, Contraction, Maintenance and Collaboration


 

Ms Frankie Murrey from Open Book Festival, Dr Leshni Shah from Design Indaba, Ms Kati Csak from the ABSA Cape Epic and, Mr Jermaine Craig from Independent Media Group discuss the different growth phases of events and hove evens and event organisers constantly need to adapt to  stay competitive. The panel is chaired by Mr Rashid Toefy from MCI South Africa.

Time Stamps:

  • Expanding your event - Ms Frankie Murrey from Open Book Festival
  • Shrinking your event - Dr Leshni Shah from Design Indaba  
  • Maintaining your event- Ms Kati Csak from the ABSA Cape Epic
  • Collaborating to grow your event - Mr Jermaine Craig from Independent Media Group

 

Event Pitching Competition 2016


 

Four events finalists pitched to receive support to the value of R50 000.00 in the annual Events Pitching Competition. The judging panel comprised, Mr Dunisani Chabalala: DAC, Ms Rhode Snyman: KKNK, Ms Jay Douwes: Cape Town Carnival, and Mr Nkosekhaya Lala: WCG. Each event was given 8 minutes to present their event.

Time Stamps:

  • Greenpop Reforest Festival
  • Muizenberg Festival
  • Paul Cluver Summer Festival
  • Lingua Franca Spoken Word Movement

 

Sponsors’ Conundrum: Resource constraints and how event organisers need to be adapt


 

Dr Brendan Knott (UCT) chairs a panel discussion on the evolving nature of event sponsorship in a time where corporate marketing budgets are constantly shrinking. Mr David Bellairs (Cape Town Cycle Tour) discusses the need for aligning your event brand to our sponsors.  Mr Dan Davis (Coca-Cola Peninsula Beverages) discusses how events should cater to the specific needs of sponsors. Mr Willem Breytenbach (Lumico) looks at positioning an event as a marketing vehicle for sponsors.  

Time Stamps:

  • Dr Brendan Knott
  • Mr David Bellairs
  • Mr Dan Davis
  • Mr Willem Breytenbach