Venue: De Jager Sport Complex, Oudtshoorn
Date: 27 July 2018
Time: 09:30 to 14:00
Contact: Events@westerncape.gov.za
Welcome Remarks Mr Denver Moses, Department of the Premier |
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Introduction to the master class series and the day’s objectives Ms Mushfieqah Salie, Department of the Premier |
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Measuring the impact of your event Mr Johann Bester, Department of the Premier |
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Session 1: Contextualising what events can bring to a small town regarding broader socioeconomic linkages Panellists: Mr Hugo Theart, Kunste Onbeperk Mr Bernard le Roux, Dryland Event Management Mr Luwellyn Coetzee, Oudtshoorn Municipality |
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Session 2: Increasing social impact through community sport Dr Lyndon Bouah, Department of Cultural Affairs & Sport |
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Session 3: Socioeconomic impact through festivals. An Event Incubator Programme Ms Ilse van Schalkwyk, Knysna Municipality Ms Glendyrr Fick,Worldsport SA |
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Wrap-up and Closing Remarks Ms Mushfieqah Salie, Department of the Premier |
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Discussion summary
- Artists and theatre productions can be used to address social issues and topics at events such as the Klein Karoo Nasionale Kunstefees
- It is integral for event organisers to submit their funding requests to local municipalities in time for IDP planning processes
- Oudtshoorn Municipality promotes alternative thinking to solve the challenges faced by the event sector. They promote moving from dependency to enable individual to help themselves independently.
- Event organisers should look for opportunities to leverage off each other. By moving an event date to coincide with another, could reduce costs.
- To host a successful event requires a sustainable business model, whether for profit or not for profit. This requires the event organiser to establish good governance structures.
- To attract sponsorship there needs to be alignment between an event’s objectives and that of the potential sponsor
- An opportunity exists for the events sector in Oudtshoorn to meet regularly in order to share information and assist each other
- Alternative funding streams to be investigated such as the Lotto or CATHSSETA
- More service providers in Oudtshoorn should register on the Western Cape Suppliers Database and the Central Suppliers Database to be eligible to provide services for government-related procurement
- It is important for event organisers to know who their clients and target audiences are and cater for them
- Review your business model regularly to ensure sustainability
- How can the event incubator programme from the Knysna Oyster Festival be replicated at other festivals in the region?
Action Items
- Dryland Event Management offered to host a workshop on ‘How to host an event’
- WCG to identify opportunities to capacitate event organisers to establish good governance structures
- WCG to engage the Arts and Culture Chief Directorate and arrange a follow-up engagement
- The following information to be shared with attendees
- Integrated Events Strategy for Cape Town and the Western Cape – click here
- Funding application details
- Event Pitching Competition information – click here
- Masterclass presentations – click here
- url for the Events Portal: www.westerncape.gov.za/events
- Attendees to review the Strategy and forward comments/suggestions to events@westerncape.gov.za