Marketing and agribusiness

Access to markets and information, fair participation, retaining and repositioning into sustainable markets are some of the critical concerns that this division aims to address. The focus is skewed towards the identification of market opportunities and risks through research, packaging and dissemination of such information through appropriate channels.

While the research conducted focuses on traditional markets, there is also research conducted for niche and differentiated products and industries that need to be developed and exploited. Facilitation of market access to ensure uptake of identified opportunities at both local and international markets is also one of the services provided.

This component also aims to improve the bargaining power of farmers, sharing of expertise and collective pulling of resources through facilitation of co-operative development. The division also promotes agribusiness support through value-adding, provision of advisory services to unlock opportunities provided by AgriBEE Charter, facilitation of partnerships and acquisition of funding for increased investment in the sector.